McDonalds Marketing Integration Essay Example | Topics and Well Written Essays - 250 words

McDonalds Marketing Integration - Essay ExampleBecause of the emotion consolidation in its advertisement, it had touched feelings of many customers. Personally, I have been to several places in the Philippines and China with Mcdonalds as my favorite fast food chain. I have seen and comprehend of many Mcdonald advertisements in these places that touched my feelings. One is their advocacy of charity where they place a collecting can for generous customers to contribute their coins. This had touched my emotions because they have the total for the needy despite their fame and success. Another is their inclusion of toys as one of the come on for customers with children. Their famous toys encouraged my kids to even promote the toys among their playmates. This is supported with the study of bilgewater and French (p 1) where they explained that such strategy develops an early and positive relationship of young children with the fast food chain. Mc Donald advertisements are using marketin g integration. However, they do it vigorously that it is not so obvious for the customers. Their advertisement is focused on the societys needs thus their products are always in demand make their customers loyal to them.