Evaluation and Application of Thesis Case Study

Evaluation and Application of Thesis - Case Study Example Apart from product differentiation and cost-reduction methods, organizations have to invest in product mobilization to ensure that their products are effectively distributed and are accessible in the market. The design of supply chains has become a complex issue due to the difficulty that many organizations are currently experiencing in attempting to predict the demand of their goods. Competition has further been fuelled by new market entrants and the existence of alternative products in the market that have greatly affected the customer preferences and tastes. Consequently, the ability of an organization to establish an effective product pipeline will have a direct impact on the viability of a business system in terms of revenue and profit generation. Managers have to choose from a number of various pipeline strategies to apply in their business environment, which is the main challenge they have to face today. While selecting a product supply mechanism, the main aim of managers is u sually to expand their coverage in the market and to improve the accessibility of their goods. Hewlett-Packard (HP) is one of the organizations that have been faced with market forces that are threatening to push it out of computer sales business. With the proliferation of computer technology, many companies have flooded the market to capitalize on the high demand that over time has maintained an upward trend. One way that this company would maintain its over one billion customers that it currently controls over the globe, the company has to define a modest pipeline strategy. The most appropriate pipeline strategy for this company would be optimization of material and product flows in the market. This demands that the company determine a digital content management initiative to ensure that they keep it simple and efficient to provide information to their esteemed customers concerning their products. To satisfy the demands of their customers, this company requires adopting lean or gr een production strategy that has become a feature of successful manufacturing companies. Multinational Corporations have resorted to lean production as part of modeling their product flow paths within the diversified market environment. As Hsu, Tan Kaman and Koeng (2009) point out, the success of a firm passes through the control of its supply chain and that this strategy has become a core element in international markets. The supply chain management improves the flow of materials and information from the source to the delivery points; thereby satisfying the demanding needs of the customers. In essence, employing lean strategy will have a significant benefit on the manufacturer as well as the customers in the market. A unique benefit of the lean design is its ability to improve product flow through time and cost based strategies as part of improving the operational effectiveness. In lean strategy, the manufacturing company aims at reducing cost by reducing the amount by product asso ciated with manufacturing of a particular good. In addition, the company optimizes its production cost by reducing any business operations that have no associated contribution to the business revenues. By minimizing the cost of production, a company that employs a lean strategy will be able to reduce its prices per unit products and hence attract more customers in their organization. The link between lean design and supply chain is that it is much easier to push